The exhibition shows the presence of Siemens as a company in Bulgaria in an extraordinary way. The basic historical stages and achievements are linked to the development of art in Bulgaria. There are two reasons for the chosen approach: on the one hand the art of design and aesthetics have always been part and parcel of Siemens growth. In that sense the reference to fine arts broadens the context and adds to the picture. On the other hand, the connection between art and technology is a declared company policywhose expression is Siemens_artLab opened in Vienna in 1996, known for housing Bulgarian authors too.
The exhibition consists of two conceptual and visual parts. The first one concentrates on the chronology of Siemens presence in Bulgaria and its three periods: 1878-1944, 1970-1997, 1998-2008. These periods are visualized through actual company products or photos of them as well as works of art which present its development in Bulgaria from the end of the 19th century to the present day while rendering the atmosphere in the country during the different periods. The second one shows the basic topics of interest and messages of Siemens today: urbanization, globalization, demographic changes,quality of life and ecology. Except through texts, those messages are supported by contemporary works of art – Bulgarian art works from Siemens_artLab Gallery, Vienna.
Among the selected works and exhibits are some from Sofia City Art Gallery, the National Polytechnics Museum as well as works by various Bulgarian artists. The aesthetic impact of the exhibition is achieved through the balance between texts, photos, objects, sculptures, paintings and works of contemporary art.
Curator of the exhibition is Maria Vassileva. Exhibition design – Nadezhda Oleg Lyahova.
With the kind help of: Siemens Bulgaria, National Polytechnic Museum, Bulgarian Post, Multiprofile Hospital of Active Treatment and Emergency Medicine “N. I. Pirogov”, Palace “Tzarska Bistritza”, Municipality of Sliven, Bulgarian State Railways