The exhibition presents 33 of the most innovative achievements of industrial design for the past year. Each of the exhibits was awarded the prestigious Les Étoiles de l’Observeur (Stars of the Observer) award of the French Agency for the Promotion of Industrial Design (APID).
APID has been promoting the importance of design in any aspect of human life ever since its foundation in 1983, launching in 1999 the annual "Observeur du design" (design observer) exhibition, which aims to single out the best examples of everyday object design covering a wide range of objects - from vehicles, passing on to furniture and interior design, through to children’s toys and very simple everyday objects, such as toothbrushes.
To be awarded the "star of the observer", an object must be innovative, comfortable, inexpensive and universally accessible, yet also original, environmentally friendly and of good quality. It should also provide a response to modern needs, bringing a modern take on traditional know-how.
The exhibition, which is featured within the Sofia Design Week Festival, commemorates the 20th anniversary of launching the French Cultural Institute in Bulgaria.